In 1972, Late Shri. Ramchand Kukreja commenced a small business in association
with Mr. Kanhaiyalal Ardeja. They just earned to make both ends meet. Both
of them began with a small retail shop in daily market. Mr. Bhikamchand
Sethia guided and encouraged them in order to deliver their product that
is Navrang Tea (wrapped in brown paper and stapled) door to door, and hotel
to hotel. Both partners traveled along in bicycle. Appreciating their hard
work, Mr. Bhagwanbhai Gantra in Mumbai guided them to get associated with "Chandrakant
and Company" Kolkatta, to expand their business and later they never
looked back. They brought their product through weekly markets, with the
help of mobile van. Thus, capturing the markets in the village as well
as urban areas. They bounded themselves to provide the best quality tea
leaves at the reasonable rates.
It was the quality and uniformity of the product that made Navrang
Tea the most popular brand across the district. Second generation pioneered
the modernization in processing. We launched packed pouches of tea leaves
in various quantities, starting from 25 paise. Amazing skills of blending
resulting into great taste made a great successful story of Navrang Tea.
And now every person in the region loves to celebrate their morning with
one and only Navrang Chai.
Infrastructure
Navrang Tea unit is divided into two parts -
• Sale
• Production House
Sale :
There are two outlets at the district place Jalgaon. Moreover 500
direct dealers in the whole district.
Production House :
Production house is situated in the M.I.D.C. area of Jalgaon. Raw
tea is mixed and blended here to attain the perfect aroma of your favourite
Navrang Tea.